General James (Jim) F. Hackler, Jr.
Myrtle Beach Golf Visionary
While on a golf vacation, General James (Jim) Hackler, Jr. revolutionized the Myrtle Beach golf industry with the concept of combining tee times and accommodations to form the first golf package – an idea that would make Myrtle Beach synonymous with the ultimate golf destination.
He was instrumental in the 1972 opening of Bay Tree Golf Plantation, Myrtle Beach’s first three-course facility, and helped bring the 1977 LPGA Championship to Bay Tree, attracting national media attention to the Grand Strand area. Hackler was also active in the ownership and development of Heather Glen Golf Links, Robber’s Roost, Possum Trot and The Classic Group.
Hackler was a highly-decorated, two-star Major General in the United States Air Force, served as a fighter pilot in World War II and was a recipient of the Silver Star Medal and the Distinguished Flying Cross.
A devoted community and civic leader, Hackler was actively involved in numerous local organizations.
